Welcome to the 3rd annual
Cowboys and Christmas
Promotion!
Raising funds and awareness for the Justin Cowboy Crisis Fund
Help a Cowboy, Read a Book!
November 1 through December 24, ten percent of the net proceeds from all Shanna Hatfield book sales will be donated to the Justin Cowboy Crisis Fund.
The JCCF is a non-profit organization that assists rodeo athletes who’ve sustained catastrophic injuries and are unable to work for an extended period. Every book purchased during this promotional period adds to the donation total. Don’t forget to include books on your Christmas lists!
Back in 2013, I was researching details for The Christmas Cowboy, the first book in the Rodeo Romance series. I wanted to know how much medical care an injured cowboy would receive at a rodeo versus going to the hospital.
In the story, the hero is a saddle bronc rider named Tate who sustains an injury at a rodeo. In an attempt to get my facts straight for the story, I reached out to the Justin Sportsmedicine Team®. Through mobile medical centers, they provide care at more than 125 PRCA rodeos annually. Their responses to my questions were extremely helpful and I was so impressed with them, I wanted to do a little something in return.
So I launched a campaign to donate a portion of my book sales to the JCCF during the month of December.
Last year, I included the month of November to my promotion, giving two months to raise donations for JCCF.
If you enjoy rodeos and the cowboys who make them possible, I hope you’ll take a look at the JCCF. It’s a great organization that really does make a difference when these cowboys are injured.
To kick off my campaign and celebrate the upcoming holiday season, I’m hosting the 3rd annual Cowboys and Christmas Party on Facebook Nov. 10. Come join in the shenanigans, prize drawings, giveaways and fun! http://tinyurl.com/cowboychristmasFB3
