Today kicks off my sixth annual Read a Book, Help a Cowboy Campaign!
Today through December 24, ten percent of the net proceeds from all of my book sales are donated to the Justin Cowboy Crisis Fund.
The JCCF is a non-profit organization that assists rodeo athletes who’ve sustained catastrophic injuries and are unable to work for an extended period. The JCCF steps in and steps up, offering support to injured cowboys until they can get back on their feet and back to competing. It’s a wonderful thing for the rodeo athletes to be able to heal without being overwhelmed by financial worries. The other great thing about the JCCF is that they dedicate one hundred percent of all contributions received for disbursement to eligible applicants without any administrative fees being subtracted. When you donate $1, that whole dollar goes directly into the fund.
Founded in 1990 by the Justin Boot Company in partnership with the Professional Rodeo Cowboys Association and the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA) the fund was granted 501-C3 status as a non-profit charity organization in 1991. To date, the JCCF has awarded nearly $8 million in need-based financial assistance to almost 1,100 injured rodeo athletes and their families. Among those who serve on the board are recording artist Charlie Daniels, Professional Baseball Hall of Famer Nolan Ryan, and former Dallas Cowboy star Walt Garrison.
Back in 2013, I was researching details for The Christmas Cowboy, the first book in the Rodeo Romance series.
I wanted to know how much medical care an injured cowboy would receive at a rodeo versus going to the hospital.
In the story, the hero is a saddle bronc rider named Tate who sustains an injury at a rodeo.
In an attempt to get my facts straight for the story, I reached out to the Justin Sportsmedicine Team®. Through mobile medical centers, they provide care at more than 125 PRCA rodeos annually. Their responses to my questions were extremely helpful and that was when I first learned about the JCCF. I was so impressed with the Justin Sportsmedicine Team®, I wanted to do a little something in return to express my gratitude.
So I launched a campaign to donate a portion of my book sales to the JCCF during the month of December.
In 2015, I added the month of November to my promotion, including two months to raise funds for JCCF. This year, I’m extending the promotion period for my Read a Book, Help a Cowboy campaign to begin today, October 1!
If you enjoy rodeos and the cowboys who make them possible (or reading about them in books), I hope you’ll take a look at the JCCF. It’s a great organization that really does make a difference when these cowboys are injured.
And I hope you’ll take a look at my books, too!
You can find my books in digital, paperback, hardback, and audio formats. I write sweet historical and contemporary romance, rural humor, and I’ve also written a children’s book, cookbooks, and entertaining guides.
My books are available at:
Books make wonderful gifts, especially for the holidays.
Thank you for helping me support a great organization.